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Real Estate and photography
What is the value of Real Estate Photography?
Real estate photography costs can vary depending on location. If you want professional photography, including advanced techniques, drone, video, and other marketing content for your listing, understanding the costs will help you to decide on your photography team.
Think of the cost in this way, you’re not buying just amazing photos, you’re paying for photos that will grab people’s attention, get foot traffic to your home, an online presence that brands your business, marketing material to promote through your career, and a magnet to attract people to come to you to sell their home. The photos and videos are just the tools to accomplish these goals.
Brand yourself with great-looking photos and marketing content which is achieved only through professional photography.
When to Use A Professional Real Estate Photographer?
Homes that are $200,000-$100M can benefit from professional photography and are the easiest to attract more sellers when professional photography is used. It is expected that homes greater than $300,000 have high-end photography taken with other add-ons such as drone photography and video content.
If you’re a solo agent or part of a team, it’s an absolute must use professional real estate photography on every listing. Even for the smaller homes that may not seem like much, you will brand yourself as someone who takes care of their clients no matter what.
There are some things you can do to maximize the effectiveness of your photos and that is to price the home correctly by running a proper CMA, helping the sellers know what they must do to get home ready for photos, and having a marketing plan to get the home exposed to as many buyers, sellers, and realtors as possible that will want to buy the home.
If you’re a discount broker, hiring a professional real estate photographer will be a lot harder because a discount broker is already cheapening the overall home-selling experience. Value is lost right off the bat and would not be sustainable if you’re taking a hit on commission and paying a premium for photography and other marketing content.
Does Professional Real Estate Photography Help Sell Homes?
Having professional real estate photography to sell your home is a must-have and shouldn’t be skipped. 88% of prospective home-buyers are making their next purchased based on online content.
Of the 88% who search on line, 98% mentioned that the photos determined whether they go to visit the property or not.
This means you need to wow your buyers from their computer screens before they consider coming to the listing.
Your photos will be on the frontline to market your home and get people through your listing. If you don’t have amazing marketing content that represents your listing well, how else are you going to sell you home quickly and wow your sellers to tell their friends and family about your service?
